Going into your local gear shop or surfing online. What you see is mostly great gear for your next outdoor adventure. What you don’t see is what kind of values the brands share with you.
Sure, they probably love the outdoors like you. But do you really know?
I met a lot of cool brands and had the chance to ask them how they feel about the fact that spending time in the great outdoors helps us to relax, free the mind for everyday stress and simply life a life in balance.